Apple iPhone 16 Plus 512GB Pink

Apple iPhone 16 Plus

Personal in every detail

Camera Control

The perfect moment? Seen and unseen. The good news is that with the new Camera Control , you won't miss a single one because you'll always have photo and video tools at your fingertips. Swipe and adjust options like exposure or depth of field, change lenses, or use digital zoom to achieve a frame-worthy shot.

New camera system

The iPhone 16 Plus camera system is a sure winner at both close and long distances. The 48MP Fusion camera gives you impressive resolution, and with the optical-quality 2x telephoto lens, you can get up close to the action without moving. Meanwhile, the Ultra Wide-angle lens lets you capture everything from extreme macro shots to panoramic shots that fit an entire landscape. It's like carrying four lenses in your pocket.

Thanks to the new Ultra Wide Angle and its autofocus , you can take macro photos and videos with monumental detail and sharpness. When you aim big, it doesn't stay small either: it can cover more of the image without you having to take a step back. Plus, with a larger aperture and larger pixels, it lets in 2.6 times more light. Your photos will always be dazzling even when the lighting is dim.

They will hear you

Audio Mix combines advanced intelligence and spatial audio recording technologies so that your videos sound exactly the way you want them to . No more, no less. You have three different profiles to adjust. Do you want to reduce background noise or emphasize dialogue in the foreground? After recording, choose the appropriate mix, adjust the intensity, and voilà: exactly what you wanted to hear.

A18 chip

The new, custom-built A18 chip is way ahead of its time. For starters, it's leapt two generations ahead of its predecessor, the A16 Bionic chip in the iPhone 15. Thanks to its massive power, you can enjoy cutting-edge photo features like Camera Control and Photographic Styles. It also uses just the right amount of power, giving you more battery life.

More autonomy

The iPhone 16 Plus was designed to accommodate a larger battery. Add to that the efficiency of the A18 chip, and the result is a battery life boost even with all the new features. Spoiler alert: gaming and TV binge-watching is coming.

Attach the new MagSafe charger to charge your device wirelessly and at full speed . Up to 25W when using a 30W or higher adapter. The battery can reach 50% charge in just 30 minutes, so a pit stop is a snap.

Rugged design

The iPhone 16 Plus design features an aerospace-grade aluminum enclosure and a solid-tint glass back that's as tough as it is irresistible. The front is made with next-generation Ceramic Shield, a material twice as hard as any glass in a smartphone . And its new internal design dissipates heat more efficiently for top-tier performance. You'll see them win those games.

Action Button

The Action button on iPhone 16 Plus takes you where you need to go in the fast lane . Press and hold it to turn on the flashlight, record a voice memo, silence your phone, or activate another feature you need at all times. You can also set it up with Shortcuts to open an app, automate a series of tasks, or change actions based on the time of day or your location. You can also use it for actions within an app, like setting alarms or ordering a cup of coffee.

iOS 18

Customize your home screen . Give your icons a new color. Change the size and order of apps and widgets. And hide or lock apps to keep them away from prying eyes. You're the boss on your iPhone.

Choose your controls . Change the lock screen controls to the ones you use most often, or assign one to the Action button.

Find your favorite photos instantly . Thanks to a redesigned Photos app, collections are now automatically organized by themes, like People and Pets.

Liven up your messages . Add animated effects to any letter, word, or emoji in iMessage. The app will suggest some as you type.

Due to Apple's new policy to reduce CO2 emissions, this iPhone may not include a charger or headphones in the original box. For more information, visit: https://www.apple.com/environment